About

The word “Readvertising” is a combination of words “eReading” and “advertising”. This completely new media format has been evolving in advertising context through different eReading and tablet devices. As its future directions are unclear to magazine publishers, advertisers, media agencies and readers, and the content of tablet and eReading media develops constantly, this blog aims at exploring and assessing the emergent phenomenon and, thus, sheds light on the underlying fundamental key success factors behind this new advertising media. The central findings of this blog are based on a benchmark study that follows over 30 different American magazines and newsletters.

The blogger, Jerry Lindholm, is a researcher and Ph.D. student at Aalto University School of Economics. Currently, Lindholm is a visiting scholar in California, at Stanford University and San Francisco State University, where he examines the current state and future directions of American electronic selling and eReading/Tablets. Lindholm is also a co-founder of a digital marketing agency and he has designed digital marketing and advertising for several Finnish corporate clients.